August 31, 2017

LG’s Third V Smartphone Ups the Ante for Design and High-end Content Creation

LG Electronics (LG) today took the wraps off the eagerly anticipated LG V30, the latest iteration of the company’s V series flagship smartphones. The LG V30 improves on the strengths of the V series phones in providing a whole new mobile experience and offering optimal multimedia features. The V30 features many industry innovations – the first F1.6 aperture camera lens, the first glass Crystal Clear Lens, the first OLED FullVision display, Cine Video mode for producing movie-quality videos, premium sound with advanced Hi-Fi Quad DAC, sound tuning by B&O PLAY, and Voice Recognition. The V30 sets a new standard in the evolution of premium smartphones.

Videos Like a Pro with F1.6 Crystal Clear Lens and Cine Video
The LG V30 features powerful video capabilities that make it a leader in the era of smartphone videography. The main camera on the rear of the V30 features an F1.6 aperture that lets in more light for brighter, more dynamic shots. Paired with the glass Crystal Clear Lens which delivers more accurate colors and clearer images than a plastic lens, the V30 is the most capable image capturing device in a smartphone. The second lens in the V30 dual camera is an upgraded 13MP wide angle lens with two-thirds less edge distortion than in the V20.

LG’s new Cine Video mode allows anyone to produce movies like a pro, thanks to its powerful Cine Effect and Point Zoom features. Users can now take high-quality videos enhanced by the cinematic hues of various movie genres with only a smartphone. While typical cameras only allow one to zoom in on the center of the frame, Point Zoom allows users to zoom in on any subject smoothly using the zoom slider, regardless of its position in the frame, another industry first. And Cine Effect provides a palette of 15 presets to give videos a unique movie-like look, from romantic comedy, summer blockbuster, mystery, thriller and classic movie, among others.

LG V30 supports LG-Cine Log which allows for greater creative flexibility when capturing videos. With the ability to preserve a wide dynamic range and color gamut, LG-Cine Log videos files can save far more accurate image details. LG-Cine Log also allows for recording video using log gamma curve for maximum flexibility in producing the look the user wants during post-production.

Photo capturing is even more advanced with the new V30. The camera’s Manual Mode takes on a whole new level of capability with Graphy. With Graphy, any shutterbug can produce quality photos simply by choosing the image and pressing the shutter. Available in Manual Mode, users can select professional images from the Graphy website or mobile app and apply the same presets such as white balance, shutter speed, aperture and ISO to photos taken with the V30.

Slim, Lightweight Design and OLED FullVision Display in Compact Body

The LG V30 builds on the strengths of the OLED FullVision display in a body that is surprisingly compact, slim and light. Even with a large 6-inch 18:9 OLED FullVision display, the V30 is 8mm shorter and 3mm narrower than its predecessor, resulting in a firmer, more confident grip. With a thickness of only 7.3mm and tipping the scale at 158g, the V30 is the lightest among smartphones in the 6-inch and over category. The tempered glass that covers both the front and back is curved all the way around the edge, resulting in a sleek, integrated look and feel.

The advanced dual camera module featuring a 16MP standard angle camera and a 13MP wide angle camera is smaller than the module in the V20, resulting in the near flat rear profile of the V30. For the smoothest and sharpest images, the main standard angel camera is supported by Optical Image Stabilization (OIS), Electronic Image Stabilization (EIS) and Hybrid Auto Focus that combines both Laser Detection Auto Focus and Phase Detection Auto Focus.

The QHD+ (2880 x 1440) OLED FullVision display offers faster response time with minimal afterimages when viewing an action-packed movie or playing a game with quick movements. The V30 takes full advantage of this rapid response time and the exceptional graphics delivered by the robust Qualcomm® Snapdragon™ 835 Mobile Platform to support Daydream, Google’s platform for high quality, mobile VR. With Daydream, users can explore new worlds, enjoy personal VR cinema and play games that put them in the center of the action.

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