June 24, 2013

hybris' Customer, Benefit Cosmetics, Wins Coveted Online Retail Store Award from Retail Innovation Awards 2013

hybris, the world’s fastest-growing commerce platform provider ranked “leader” by both principal analyst firms, today announced the integration of hybris Commerce Accelerator with hybris Order Management Services (OMS) enabling merchants to provide their customers with a complete omni-channel shopping experience, including browsing and fulfillment – like buy online and pick up in store and cross-channel stock-level display. This significant enhancement means that B2C merchants of all sizes can now, at an affordable price point, go live with a world-class commerce system in less than four months through ready to use storefront templates and channel integrations that can be deployed quickly and then enhanced with more functionality over time. Customers can also chose the deployment and purchase model which best meets their needs – traditional on-premise perpetual license, hosted by hybris or on-demand (software-as-a-service) with a monthly fee based on usage or revenue share.

“hybris Commerce Accelerator sets hybris apart from competitive offerings,” explained Ariel Lüdi, CEO of hybris. “Not only does hybris offer a solution that works economically, but it now offers the best combination of optimal performance, enterprise-class functionality and low total cost of ownership for established retailers and emerging companies.” Lüdi continued, “Established B2C organizations are under increasing pressure from consumer expectations and the competitive landscape to offer customers the optimal experience with their brand. To stay ahead of the game, they need to be able to transcend these expectations, and rapidly deploy an omni-channel shopping experience which delivers a seamless interaction for the customer.

“Emerging companies,” he concluded, “are the future of business. As their requirements become more sophisticated, the most important consideration for them is being able to react quickly to the often niche requirements of their customers to support this growth and expansion. As such, they are challenged with finding a commerce solution that will support their future growth aspirations – especially in terms of functionality, deployment costs and timeline.” 

Emerging business can quickly benefit from world-class Commerce functionality such as:

  • Ready to use storefront templates for fashion, electronics and B2B
  • “Buy Online, Pick Up in Store” (BOPIS)
  • Single View of Inventory
  • Integrated Web Content Management
  • Ready-to-use search functionality
  • Optimized checkout processes and shopping carts
  • Out of the box integration with key order services such as payment, address
    verification, tax calculation and shipping.
  • Ready-to-use Mobile storefronts, integration and SDK for iOS and Android Apps
  • Native integration to Customer Service Workflows
  • Fully internationalized- multi-language, multi-currency

    One hybris customer who has leveraged the power of hybris’ mid-market expertise and hybris Commerce Accelerator is online jewellery retailer, 21DIAMONDS, which used hybris to launch its first online store in 2011 in less than 90 days.

    “The key to achieving all this in just 11 weeks was that we focused on choosing the right product, putting great people to work, and making sure we all understood the problem,” commented Emanual Schleussinger, CTO at 21DIAMONDS. “We challenged ourselves to build something cool in a very short time and with the hybris Commerce Accelerator, we were able to do just that.” 

    Following this success, it then used the solution to drive its international expansion online across 18 international geographies, including 12 countries in Europe (Austria, Denmark, Finland, France, Italy, Norway, Poland, Spain, Sweden, Switzerland, The Netherlands, and the UK), as well as the USA, Brazil, Russia, India and Australia.


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