September 21, 2015

Amazon introduces Fire Kids Edition for just $99.99

Last year, Amazon introduced Fire HD Kids Edition at $149—and parents and kids alike loved it. Today, Amazon is making it even more affordable—Fire Kids Edition comes with an all-new Fire tablet, an updated kid-proof case, one year of Amazon FreeTime Unlimited, 20,000 hand-curated and age-appropriate websites and YouTube videos, and our same 2-year worry-free guarantee. Fire Kids Edition is a total value of over $200, and available for pre-order starting today for just $99.99.
Fire Kids Edition is built around three ideas:
1. Despite best intentions, kids break things—Fire Kids Edition comes with a kid-proof case, and a two-year worry-free guarantee—if they break it, send it back and we’ll replace it. No questions asked.
2. Parents don’t want to worry about the bill—Fire Kids Edition includes access to over 20,000 age-appropriate websites and YouTube videos, plus a year of Amazon FreeTime Unlimited, which offers more than 10,000 books, videos, educational apps, and games—a 2x increase in selection from last year—that have been curated for age-appropriateness—at no additional cost.
3. Kids want a real tablet, not a toy—Fire Kids Edition features a quad-core processor for great performance, front- and rear-facing cameras, up to 128GB of expandable storage via a microSD card slot, and access to Amazon’s unmatched content ecosystem.

“Last year, we introduced the first tablet built from the ground up for kids and their parents—and customers loved it,” said Peter Larsen, Vice President, Amazon Devices. “With the new Fire Kids Edition we’ve added more great content and features for parents and kids while lowering the price. For under $100 you get a new Fire tablet, a year of FreeTime Unlimited with over 10,000 books, videos, educational apps, and games, a new web browser with access to more than 20,000 age-appropriate YouTube videos and websites, and a 2-year worry-free guarantee.”

Amazon FreeTime, the innovative parental controls that encourage learning before play and that help manage kids’ screen time, is now even better with a kid-friendly web browser that provides kids with controlled access to over 20,000 hand-curated, age-appropriate YouTube videos and websites. Kids can dive into this content immediately with no set up or extra costs. Websites are selected using a combination of the expertise of Common Sense Media and Amazon experts—every website and video is reviewed by the Amazon FreeTime team to ensure it is appropriate for kids. Parents can also add additional websites if they choose to. The new FreeTime web browser will be available via a free, over-the-air Fire OS update later this year.

Fire Kids Edition also includes a year of Amazon FreeTime Unlimited, the all-in-one subscription service that gives kids unlimited access to over 10,000 books, videos, educational apps, and games. The books, apps, music, and video selection in FreeTime Unlimited has doubled in just the last year, and all of the content is kid-friendly and age-appropriate. Kids can now enjoy new titles available from Disney, LEGO, Nickelodeon, Amazon Studios, Toca Boca, and other top brands, and they join popular kids’ favorites like Frozen Storybook Deluxe, Star Wars Rebels, Dora the Explorer, and SpongeBob SquarePants.


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